Thursday, January 22, 2015

Busy versus Selling



When you are in sales, it is really easy to get hung up on "being busy."  You have to attend meetings, go to training, read, check email, monitor social media, deal with management or team members, do research and prepare.  And you do need to do those things. 

The problem is, of course, none of those things is actually "selling." And nothing happens until something gets sold.  When sales professionals audit their time, most are shocked at how little actual "selling time" they have on their calendar.

So today (yes TODAY) make sure you focus on very specific activities that get you in front of your customers.  Be intentional about having real "selling time" on your calendar. Go and "see the people."

Better results will start to show up immediately.

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