Yesterday I had the opportunity to sit in on a great educational Webinar with Danny Rosin (co-founder of Brand Fuel) about harnessing the power of Social Media in order to grow your business. I am a big believer in leveraging the "social side of selling" so I was excited.
Before the class, someone asked me why I decided to take the time. They pointed out that I already do a lot of social so I might not take much away. I think this is a common thought process, and for the most part, a flawed one.
One of my favorite quotes is, "The greatest distance in the world is the distance between 'I know' and 'I do." Regardless of the topic, you can always learn more. In addition, if you are like me, there are many things you know but are not actively doing. So these kinds of educational opportunities are great reminders of things you need to get back after.
But even if a class seems basic to you (and this one did not by the way), there is always more to learn...especially in a field moving as fast as Social Media Marketing!
So don't assume you know it all. It not only makes you a pompous jerk, you also miss the opportunity to get better.
Now if you'll excuse me I have to go work on my Linkedin profile. Thanks to Danny I know I need to do better on that platform!
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