(Coshocton, OH)—Owner of promotional products distributor, Hasseman Marketing, Kirby Hasseman has written a new marketing book called “Delivering Marketing Joy.” The new book, Hasseman’s third, focuses on how businesses and organizations can use promotional products to grow their business and increase customer loyalty.
“I think we are living through a shift in the way that
marketing is done,” says Hasseman. “We
have been in a “push” marketing world forever.
Now we are moving into an era of “pull” marketing. The customer has more power than ever.”
Hasseman argues in his book that though promotional products
are a medium that has been around for over 100 years, they are a perfect
advertising piece to use in this new era.
“We are entering a “give first” business economy. Business owners need to provide value
first. Promotional products are perfect
for this. “
Hasseman wrote “Delivering Marketing Joy” in order to
showcase promotional products as an important piece of any organizations
marketing budget. The book includes chapters
on: increasing customer loyalty, trade show success, increasing sales,
non-profits and more. In addition the
book also includes many “case studies” from both national suppliers AND
distributors in order to showcase how organizations all over the country are
using promotional products to impact their business in a positive way!
“The goal was to explain why organizations should be using
promo to grow their business,” says Hasseman.
“But it was also important to me to show them how! In addition, I want both suppliers and
distributors to be comfortable sharing this book.”
Some of the companies featured in case studies include:
Jetline, Vitronic, Gold Bond, Commonsku, Brand Fuel, Halo, IpromoteU and more. PPAI
President Paul Bellantone even agreed to write the forward to the book.
“As an industry we need to work together to educate the
public on the power of promo,” says Hasseman.
“Paul has done a great job of reminding us of that!”
Delivering Marketing Joy is available for sale on Amazon in
both a paperback and Kindle edition. You
can learn more about Hasseman at www.kirbyhasseman.com.
Hasseman is the owner of Hasseman Marketing &
Communications in Coshocton, Ohio.
Hasseman Marketing is a marketing firm specializing in promotional
products, video, social media and more.
You can learn more at www.HMCpromos.com.
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