Blessings of 2015

Like many of you, I am working to wrap up projects from 2015, while getting ready for the new year.  I am excited about some of the things we have accomplished in 2015.  So before I announce my goals for 2016 here on this blog, I thought I would share some things I am happy about from this year.

Freshman/Senior:  It's crazy to think that I currently have a Freshman and a Senior in the house...and neither are me.  Skylar and Jade are growing up.  And though there are certainly stressful moments in a house with two teenage ladies, I am elated about where we/they are heading.

Hasseman Marketing Grew:  We had a good year at Hasseman Marketing.  We certainly achieved our growth goals for 2015 and I hope it positions us for future growth as well.  So glad we have a team of folks that really care.  Thanks to Libbie, Dustin, Amie Josh, Christine (mom), Jeff, Chris...and of course my bride Amy.

Content Creation:  2015 was a good year for us to continue the hustle on content.  We continued our weekly web show Delivering Marketing Joy.  I am very proud of this piece of content and the value it provides for viewers.  We have also kept up the Weekly Words...consistently. 

I am very excited about a new piece of content that will be coming soon.  But you will have to wait on that...for now.

Growth:  I am proud of reading 50 books in 2015.  It's always great to reach a goal...but mostly excited about the learning and growth it represents.  Here is that list if you are interested.

I am also excited for other blessings that are not measurable.  Great family.  Health.  Abundance.  I wish the same for you.  Here's to a great 2016!

#50Books in the Bag

I did it!

My goal to read 50 books has been a daunting one.  But I must say, it has been HUGELY impactful to me as a business owner and a person.  People have asked me all year, "Where do you find the time?"  That is one of the lessons I have learned.  We all have time.  Maybe you don't have time to read 50 books (maybe).  But you probably have time to read more than you do.  It's your call.

Here is my completed list of 50 Books! 

Start by Jon Acuff:  Great book to start off the new year!  I like Jon's style and it's a great motivator if you want to get yourself going!  Love the line "Punch Fear in the Face!"  (Side note:  Since I wrote this I saw Jon speak...awesome.  If you get a chance you should see him!  He has a new book called Do Over!)

Switch on Your Brain by Dr. Caroline Leaf:  Not a bad read.  Ties bible lessons to science on happiness and productivity.

The Self Made Billionaire Effect by John Sviokla and Mitch Cohen:  Not bad but probably my least favorite so far this year.

Transform by Jeff Haden:  Really liked this one.  Lots of Jeff's best stuff in one place.  Great book to read one chapter per day.  Jeff was also nice enough to spend some time on my web show! 

Profit First by Mike Michalowicz:  Love this one!  Several times I felt like he was following me around!  :)  Highly recommend this one for anyone who has a business.  This has really changed the way we account in ours.  Mike was also a great guest on Delivering Marketing Joy! 

What To Do When It's Your Turn by Seth Godin:  Really good reminder that it's always our turn to step up and make a difference.  Quick read...great one to share!

Scaling Up by Verne Harnish:  This was a good one but I should not have gotten it on audio.  This would have been better as an actual book.  Great things to make me think...but would have gotten more out of it if I could see the references.

Pumpkin Plan: by Mike Michalowicz.  This is another great book for those trying to figure out how to grow your business.  "The riches are in the niches."  I really like Mike's books.  Recommend for sure!

Mastering Monday:  by John Beckett.  This is a good reminder that Monday does not stink if your work (and your life) have a purpose.

New Rules of Sales and Service:  by David Meerman Scott.  If you are not a believer that you can make a huge difference in your business by "giving first," read this one.  He lays out a great case for being a content leader.

The Automatic Customer:  by John Warrillow.  This is another game changer for me this year.  This one opened my mind that nearly any business can be a "subscription business."  I am getting ready to launch a new business and the idea came from this book!  Love it.

Duct Tape Selling: by John Jantsch.  The beginning of this and New Rules were similar.  But I liked that the 2nd half dug into the "how" a little more.  Good one.

Invisible Selling Machine: by Ryan Deiss.  It's a quick read for sure.  But if you want to become a real pro in email marketing, this has some weight.  I use Infusionsoft and I am going through this book to make sure I am setting sequences better.

Train Your Brain For Success: by Roger Seip.  Love the tips in here on how to read faster and remember more.  Once you get through that, good tips on being more successful in life.

SCRUM:  The Art of Doing Twice The Work in Half the Time:  by Jeff Sutherland.  Scrum is a concept created in software development.  If you are getting ready to create a new company or launch a new project, this is a great read first!

Awesomely Simple: by John Spence.  So many times in business, we over think.  We over analyze.  In reality, business success is simple.  This book highlights the down and dirty truth about success in business.

The Undefeated Mind: by Alex Lickerman.  If you are struggling with any issues in life, this book is a great resource to show you how to be resilient.  Dark at times...but shows real life examples on how to overcome.

The Power of Money: Several Speakers.  I thought this was a book but was actually a compilation of teachers.  There are always nuggets of wisdom in any book (and this one had them) but it was not what I expected.

Mastermind Dinners: Jayson Gaignard.  This one was definitely short and sweet.  Jason takes networking to the next level by curating Mastermind Dinners.  Interesting concept for sure.

Nail It Then Scale It: by Nathan Furr and Paul Ahlstrom.  Real similarities to the Scrum concept.  The book says the way we create businesses is broken.  I enjoyed this one.  It's on my mind as I ready to launch a new project.

It Takes More Than A Big Smile, A Good Idea and a Twitter Account: by Wes Schaeffer.  This has some real nuggets.  It's a compilation of blog posts from Wes.  Great for sales professionals and sales managers.

Procrastinate on Purpose: by Rory Vaden.  I really liked this one.  Good for anyone that is trying to "manage time."  Not easy!  Good insights in this one!  

The Talent Code: by Daniel Coyle.  Coyle studies the "talent hotbeds" of the world and discovers that the secret is not in their DNA, it's in a chemical inside our brains called Myelin.  Really interesting stuff about how to get better at ANYTHING.  Really.

The 10X Rule:  by Grant Cardone.  I had actually read this before.  But this is a no nonsense kick in the pants kind of book.  Need a reminder to work harder?  Here it is.  You are not thinking big enough or working hard enough.  Grant reminds you!

The Toilet Paper Entrepreneur by Mike Michaelowicz.  This is a no nonsense book for people interested in being an entrepreneur.  

The Art of Social Media: by Guy Kawasaki and Peg Fitzpatrick.  Want to know some real no b.s. tips and tactics for doing social better?  This is a good one and a quick read.  Recommended.

Bold:  by Peter Diamandis and Steven Kotler.  I will say that this one started slow.  But I was really glad I stuck with this one because that last 2/3 of the book really got me thinking!  I love that!

Creativity, Inc.  by Ed Catmull.  From the very beginnings of his career to running Pixar and Disney Animation.  Some great lessons here, especially on managing creative companies.

 Relentless (From Good to Great to Unstoppable) by Tim Grover.  Not bad.  Good if you need a kick in the pants and motivation.  Got a bit repetitive after a while.  But some interesting stories from the trainer of Kobe and Michael!

Difference by Bernadette Jiwa.  Short and sweet.  I liked this one.  Reminds you that if you want to be a succesful business today...you need to strive to make a difference!

The Innovators by Walter Isaacson.  This one was a struggle for me.  I bought it thinking it was a business book...but it was history.  Great if you are into that...but not what I was expecting or looking for.

The Hard Thing About Hard Things by Ben Horowitz.  I liked this one (though sometimes it was a little dark).  But it talked about the many challenges a CEO faces...with no sugar coating.  Good insights into growing a company.

Brandscaping by Andrew Davis:  This was an interesting take on how to grow your business by creating great brand partnerships.  Interesting for sure.

 Everybody Writes by Ann Handley.  If you want to write better, but want a book that is read-able, I think this might be a good solution for you.  We are all creating content.  Ann just gives us ways to do it better.

I WILL by Thomas Rainer:  Very simple concept for Christians that remind us if we want a better church, we need to be a part of the solution.


The Virgin Way by Richard Branson.  Branson is such a cool cat.  He spins a great yarn about his experiences, and I think, gives great insights along the way if you are paying attention.  What a great entrepreneur to look up too!

The Real Life MBA by Jack and Suzy Welch.  This one was very tactical.  I liked it because it dug right in.  I changed my company's goal structure based on this book.


The Purple Goldfish by Stan Phelps.  If you want your company to stand out, you can do it with that Little Something Extra.  Stan does a great job with examples that everyone in your company can relate too.

If You're Not First, You're Last by Grant Cardone.  Grant Cardone is the perfect antidote for apathy.  I think this is a great kind of book to listen to each morning to give you a kick in the pants.  You have to go get it!  Grant reminds you!

Learn Spanish with Paul Noble:  This audio book was a total departure...but really interesting.  Great way to learn.  I am hardly fluent...but better!

Make Me by Lee Child:  I know.  I know.  This is the one fiction book of the bunch!  I promised to read things that made me better.  Reading these make me want to be like Jack Reacher...and that is better.  :)

So You Want to Start a Brewery by Tony Magee.  This was a really interesting book that tells the tale of how Lagunitas Brewery got started...and succeeded.  It was weird, interesting and cool.  I have a feeling Tony is too.

The Sales Acceleration Formula by Mark Roberge.  If you want to create a sales process born in today's business environment, this book is a good place to start.  Great, process driven sales book.

Customer Development for Entrepreneurs by Mike Fishbein.  I think this book would be really good for someone who has never started a company, but wants to.  Great short read for beginning entrepreneurs.  Not great for experienced business builders.

Content Inc. by Joe Pulizzi.  I really liked this (and not because Joe was nice enough to do my show!).  All joking aside, Joe is the master at Content Marketing and he shares his playbook here.  I highly recommend this one.

The Compound Effect by Darren Hardy.  This is one that I would like my daughters to read.  The concepts of the Compound Effect are simple...but powerful.  Oh, and I said simple...not easy.  I liked this one.

How To Brew by John Palmer.  If you want to learn a LOT about homebrewing, and how to do it right, then this is a great book for you.  Hopefully the beer I brew will be better for it!  :)

12 Week Year by Brian P. Moran.  This is a great book to read (or listen to) if you want to take your goals and your activity to the next level.  Really like this one.

Living with a Seal by Jesse Itzler.  This one was fun!  Dustin Haywood turned me on to this one and I am glad he did.  The big lesson?  When you think you have pushed yourself as far as you can go...you can go farther.   I listened to this one and I think it would be better this way. 

Ask by Ryan Levesque.  Interesting concept about building products around what your customers need...and letting them tell you.

That is 50!  I really got a lot out of this exercise.  I will continue to aggressively read in 2016...just not sure if I will set the goal at 50 or not.  Either way, I am blown away by how this has helped me grow.  If you have any questions about any of the books from this list, let me know.  I will give you my opinions!

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Taking it to the Next Level

2015 has been a really good year.  I have been blessed.

I am pleased that I have pushed myself to learn (reading 50 books) and continued to grow our business.  In addition, I am excited about the content that we have continued to create.  We have kept up our weekly Delivering Marketing Joy show...and our Weekly Words.  I am proud we have kept it going each week!

I look for 2016 to be a great year!  I am finalizing my goals for the year, but I look to take it to the "next level."  What does that mean?  Be on the lookout for content daily.  More on this soon.  But I am excited to get this project rolling...and I will let you know soon!

What are your plans for 2016?  How are you going to take it to the next level?  Let me know!

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Just Bad Luck?

Chances are, you have someone (or multiple someones) in your life that "bad things always happen to."  The key word here is "always."  No matter where they go, trouble follows.  They have drama in their life.  They know the local police by name (or vice versa). 

Quick gut check:  Do you really think that's just "bad luck?"

Why You Slept Poorly

I didn't sleep well last night.  For what ever reason, I tossed and turned.  I woke up quite a few times and just never got a great "rest."  It happens.  It wasn't the worst night rest in the world...just not the best.

But why?  This is where the story we tell ourselves matters.

Do you start the day searching your mind for all the things that are "wrong" that could have made you sleep poorly?  Or do you consider that maybe you are excited about today...and your subconscious could hardly wait to get it started?

Either story could be right.  Neither story will change the amount of sleep I got last night.  But the story I choose will have a huge impact on how I feel throughout the day.

Choose wisely.

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It's Not What You Say

When you were younger did you ever hear this?

"It's not what you say.  It's how you say it!"  Those words from our mothers ring even more true today.  With hundreds of new forms of communications, there are constantly new ways to communicate.  That's a good thing, I think.

But on the other side, it has become increasingly easy to be "quick" in your communication.  With the simple and easy functionality of email or text messages, you do lose the nuance.  Sometimes we might simply want to say something directly, but it can come off as rude.  Or at the very least, messages can often be taken in a way that we did not intend.

The trick I think is to (of course) re-read the message before hitting send.  Just as importantly, spend just a moment to think about the mindset of the person reading the message.  Often, when looking through that lens, you might want to re-frame the message...at least just a bit.

You don't have to do that.  It does take more time.  But if you want to be a more thoughtful communicator, it might be worth it.

Just remember those words ringing in your ear from when you were young.  "It's not what you say..."

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Focus on What You Can Do

I just finished the book "The 12 Week Year" and it has me thinking a bit differently about my goals.  I have always been a big goal setter.  But as the book points out, annual goals can sometimes be tough to set (and achieve).  (This ends up being Book 48 for those keeping track).

The biggest reason is a sense of urgency.

In an annual goal, you always feel like there is more time.  You an waste today because you can make up for it tomorrow, or next week, or next quarter.  The concept of the 12 Week Year is to break goals into 12 Weeks with every week representing a month.  By doing so, each time you waste a day, it really matters.  This can help to create a sense of urgency that sometimes lacks.

The other ideas in the book that I really like is a focus on Tactics.  Though you set "lag goals" which are the overall 12 Week goals, you also focus on creating daily tasks that will help you reach those goals.  This daily list of "to do's" helps you focus on what you can control.

As I said yesterday, "You can't always control whether a big order comes in.  But you can control whether or not you do these specific activities each day."

This concept helps you focus on what you an do--not what others have to do--to reach your goals and objectives.  It puts the responsibility back where it should be...on you.

So when creating your goals for the year (or the 12 Week Year) make sure you take some extra time creating your task list to figure out what you need to do to reach your goals.  Then make the time to make it happen.

Here's to a great 2016!

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What Forgiving Does

When you forgive someone, you don't release them of their indiscretions.  You don't (necessarily) say "what you did is okay." 

When you forgive someone, you release yourself from your anger...and move on.

Keep Your Head on a Swivel!

When I was on the high school football team (hard to believe, I know) I remember a coach yelling "Keep your head on a Swivel!"  The idea was to be aware of your surroundings at all times, so you didn't get clobbered.  If you were looking too closely at a running back, you might not see the pulling guard coming to drill you. 

You never wanted to hear, "Hasseman, you need to keep your head on a swivel!"  It probably meant you were on your back.

I hear that voice in my head now, but in a different way.  Whenever I go to a public place, I "keep my head on a swivel."  But now it's not because I am concerned with a pulling guard.  As an adult, it's because I want to be aware of others around me. 

I want to make sure I am not stepping in front of another person. 

I try to look and make sure I am not bumping someone else out of the way.

Mainly, I am trying to "keep my head on a swivel" so that I am not making MY priority the only important task in the universe. 

We all get busy (especially during the holidays).  But I think the world might be a bit of a better place if we all kept "our head on a swivel" to look out for the needs of others...not just our own.

After it Stops Being Fun

Each new project or workout plan or business or job starts with a great deal of excitement.  This time will be different!  It's called "uninformed optimism."  We start with the vision of all of the great changes that are coming our way...but we don't really know what it will take to get there.  It's an exciting time, actually.

But then, both the "uninformed" and the "optimism" fade away.  After showing up at the gym or early mornings at the office long enough, we start to get tired.  We are sore.  We are putting in the effort, but not seeing the results. 

It gets easier then, to quit than to keep going.  That moment has happened to all of us.  And, if you are like me, at some point in your life you chose to quit.  No judgements here.

But just know this:  the difference between change and status quo happens in that moment. 

If you want to create change in your life, keep going after it stops being fun.  The fun will come back.

Looking for a Reason

If you wake up every day and spend any time on social media (or media in general), you may have noticed an epidemic.  It's an epidemic of controversies.  Nearly every day, it seems, a group in the United States is totally up in arms about some new offense.

Someone (or something) has wronged them and they will be heard!

These urgent issues are lapped up by a 24 hour media starving for stories and become "the" trending topic.  Then, as is the case with this attention, it goes through the cycle and goes away.

But it's not the media's fault.  We have a choice.  Stop looking for a reason to be offended.

We all know that person that seems to have a political agenda, a personal vendetta or simply want to complain each day.  They have a weekly (or sometimes daily) issue that they find offensive.  They share posts and information and support their anger (whether it is factual or not).  They light gas to the fire of negativity.

They are the kind of person that is annoyed if they can't find something to be pissed about.

Turn those people off.  Hide them.  Cut them out of your life.  Stop looking for a reason to be mad all the time.

Start looking for a reason to be grateful.  You will be pleased with what you discover.

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A Second Coat

My youngest daughter has had a bright pink room for several years now.  And when I say "bright pink," I mean the room is glowing.  Super bright.  For me, it's been a lot to take.  But she liked it.  So I went along.

Recently, however, she decided she wanted to lose the neon pink and go back to white.  That's the good news.  The bad news, of course, is that we needed to paint.  That's never something I look forward to!

In laying on the first coat of white, you will likely not be surprised, that no matter how heavy we put it on, the pink kept showing through.  That bright pink paint was just not going to go away easy!  We brushed and rolled and sweated...and at the end we knew we still needed to add another coat.  In a way it was frustrating to have done so much, but still have so much to do.  But we needed to add a second coat.

That's how it is, sometimes, when starting a new project or goal.  We lay on a heavy dose of sweat.  We push and pull and struggle.  And at the end of a huge amount of effort, we see there is SO much left to do!  It can be overwhelming.

But remember, in that moment, that you have only laid the foundation.  That part of the journey is not supposed to look finished...yet.  It is that base level of effort and progress that will create a bright and shiny future.

You just need to add a second coat.

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Creating Your Christmas List

 My wife recently asked me to make a "Christmas list" for the family.  As you probably know, this is simply the act of putting your wishes for gifts on paper, so that family has some idea of what to get you...that you might actually like.

Seems simple enough...but it's not always. 

I think that's because we are often not that great at articulating what we want in our life.  In addition, when creating these lists, we want to "be reasonable" so that our relatives can afford the items we desire.  I mean, I would love a boat.  But I don't think I will put that on my list. 

But what about our "Christmas list" (or we can call it "Wish List" if you want) for ourselves?  Do you spend the same amount of time thinking about what you want to provide for yourself in the coming year?  What do you want to create? 

You should.  And here are some Do's and Don'ts when creating your own "Christmas List."

1.  Do give it some thought.  You should spend more time on this than you do telling the relatives you want "running socks."

2.  Do write it down.  Most people don't write their goals and desires down.  You should.

3.  Do share them with those that you love.  Those who love you most in life will probably want you to reach your goals...and they might help.  In addition, you never know the person who might hold the key to helping you.

4.  Do revisit it regularly.   If you are actively chasing your dreams...they will change.  You might attain them.  You might realize they don't matter.  Keep the list updated.

5.  Don't be reasonable.  When you set up your life "wish list," stop playing small.  This is where you want to be put the Boat.  Then create a plan to go get it.

This is a great time of year to be introspective.  But remember to do so while looking forward.  Don't spend a ton of time lamenting what you have not accomplished.  Stay focused on where you want to go.

Happy Holidays.  May this season be a great one for you and yours!

The Right Reason

When I was in high school (oh those many years ago), my Senior English Teacher, Fran Nelson, said something that stuck with me.  She told me (and everyone in her class) that whatever the reason that got you to go (and stay) in college, was the right reason. 

She said, "People get hung up on the 'right' reason to go to a school, but that's never what keeps you there!  If you need to go to a school that is close to a mall, then that's the right reason.  Whatever gets you to go to college is the right reason."

It's one of the wisest things I have heard about human behavior in all these years.

When you are setting goals, starting projects, beginning exercise routines, quitting smoking, starting a business or picking a college, there is no wrong reason.  There is only your reason.  Stop worrying about why you SHOULD be doing something.  Instead, start focusing on why you REALLY want to do it.  What's the real reason?

Whatever the real reason is that gets you to do the right thing...is the right reason.

11 Things To Lift Your Spirits

This time of year can be tough on people.  The days are getting shorter.  The holidays are nearly upon us.   The weather, at least where I live, is getting colder.  And the news continues to show you the very worst the world has to offer.  If you pay attention, you can literally see people getting grumpier. 

So what to do? 

Well I am no psychologist, but here are some activities to get more "positive."  This is a short list, really.  But maybe it will get your juices flowing so you can figure out what gets you excited.

1.  Find a new book to read.  Pick one that either lifts you up or makes you laugh.

2.  Send out 3 Thank You Cards a Day.  Gratitude will make you feel better...it's biology.

3.  Get more involved in church.  (Join a church).

4.  Join a Non-Profit.  Helping others is a great mood-lifter.

5.  Read inspirational articles.  Good in means good out.  Do this at the beginning and end of the day.

6.  Exercise. 

7.  Start a new hobby.

8.  Start a new business.

9.  Start writing a blog.

10.  Call one person in your life and tell them how much they mean to you.  Do this once a day and you will be amazed.

11.  Create a Positivity Buddy.  Set up someone you call once a week.  Share wins and losses.  Hold each other accountable...but lift each other up.

So that's a short list.  Maybe one of these will work for you...or someone you know.  Maybe it will just get you thinking.  But don't wait for something to happen. 

Go.  Do. 

On My Way To #50Books

My goal to read 50 books has been a daunting one.  But I must say, it has been HUGELY impactful to me as a business owner and a person.  People have asked me all year, "Where do you find the time?"  That is one of the lessons I have learned.  We all have time.  Maybe you don't have time to read 50 books (maybe).  But you probably have time to read more than you do.  It's your call.

Here is my list so far.  Getting close to 50!

Start by Jon Acuff:  Great book to start off the new year!  I like Jon's style and it's a great motivator if you want to get yourself going!  Love the line "Punch Fear in the Face!"  (Side note:  Since I wrote this I saw Jon speak...awesome.  If you get a chance you should see him!  He has a new book called Do Over!)

Switch on Your Brain by Dr. Caroline Leaf:  Not a bad read.  Ties bible lessons to science on happiness and productivity.

The Self Made Billionaire Effect by John Sviokla and Mitch Cohen:  Not bad but probably my least favorite so far this year.

Transform by Jeff Haden:  Really liked this one.  Lots of Jeff's best stuff in one place.  Great book to read one chapter per day.  Jeff was also nice enough to spend some time on my web show! 

Profit First by Mike Michalowicz:  Love this one!  Several times I felt like he was following me around!  :)  Highly recommend this one for anyone who has a business.  This has really changed the way we account in ours.  Mike was also a great guest on Delivering Marketing Joy! 

What To Do When It's Your Turn by Seth Godin:  Really good reminder that it's always our turn to step up and make a difference.  Quick read...great one to share!

Scaling Up by Verne Harnish:  This was a good one but I should not have gotten it on audio.  This would have been better as an actual book.  Great things to make me think...but would have gotten more out of it if I could see the references.

Pumpkin Plan: by Mike Michalowicz.  This is another great book for those trying to figure out how to grow your business.  "The riches are in the niches."  I really like Mike's books.  Recommend for sure!

Mastering Monday:  by John Beckett.  This is a good reminder that Monday does not stink if your work (and your life) have a purpose.

New Rules of Sales and Service:  by David Meerman Scott.  If you are not a believer that you can make a huge difference in your business by "giving first," read this one.  He lays out a great case for being a content leader.

The Automatic Customer:  by John Warrillow.  This is another game changer for me this year.  This one opened my mind that nearly any business can be a "subscription business."  I am getting ready to launch a new business and the idea came from this book!  Love it.

Duct Tape Selling: by John Jantsch.  The beginning of this and New Rules were similar.  But I liked that the 2nd half dug into the "how" a little more.  Good one.

Invisible Selling Machine: by Ryan Deiss.  It's a quick read for sure.  But if you want to become a real pro in email marketing, this has some weight.  I use Infusionsoft and I am going through this book to make sure I am setting sequences better.

Train Your Brain For Success: by Roger Seip.  Love the tips in here on how to read faster and remember more.  Once you get through that, good tips on being more successful in life.

SCRUM:  The Art of Doing Twice The Work in Half the Time:  by Jeff Sutherland.  Scrum is a concept created in software development.  If you are getting ready to create a new company or launch a new project, this is a great read first!

Awesomely Simple: by John Spence.  So many times in business, we over think.  We over analyze.  In reality, business success is simple.  This book highlights the down and dirty truth about success in business.

The Undefeated Mind: by Alex Lickerman.  If you are struggling with any issues in life, this book is a great resource to show you how to be resilient.  Dark at times...but shows real life examples on how to overcome.

The Power of Money: Several Speakers.  I thought this was a book but was actually a compilation of teachers.  There are always nuggets of wisdom in any book (and this one had them) but it was not what I expected.

Mastermind Dinners: Jayson Gaignard.  This one was definitely short and sweet.  Jason takes networking to the next level by curating Mastermind Dinners.  Interesting concept for sure.

Nail It Then Scale It: by Nathan Furr and Paul Ahlstrom.  Real similarities to the Scrum concept.  The book says the way we create businesses is broken.  I enjoyed this one.  It's on my mind as I ready to launch a new project.

It Takes More Than A Big Smile, A Good Idea and a Twitter Account: by Wes Schaeffer.  This has some real nuggets.  It's a compilation of blog posts from Wes.  Great for sales professionals and sales managers.

Procrastinate on Purpose: by Rory Vaden.  I really liked this one.  Good for anyone that is trying to "manage time."  Not easy!  Good insights in this one!  

The Talent Code: by Daniel Coyle.  Coyle studies the "talent hotbeds" of the world and discovers that the secret is not in their DNA, it's in a chemical inside our brains called Myelin.  Really interesting stuff about how to get better at ANYTHING.  Really.

The 10X Rule:  by Grant Cardone.  I had actually read this before.  But this is a no nonsense kick in the pants kind of book.  Need a reminder to work harder?  Here it is.  You are not thinking big enough or working hard enough.  Grant reminds you!

The Toilet Paper Entrepreneur by Mike Michaelowicz.  This is a no nonsense book for people interested in being an entrepreneur.  

The Art of Social Media: by Guy Kawasaki and Peg Fitzpatrick.  Want to know some real no b.s. tips and tactics for doing social better?  This is a good one and a quick read.  Recommended.

Bold:  by Peter Diamandis and Steven Kotler.  I will say that this one started slow.  But I was really glad I stuck with this one because that last 2/3 of the book really got me thinking!  I love that!

Creativity, Inc.  by Ed Catmull.  From the very beginnings of his career to running Pixar and Disney Animation.  Some great lessons here, especially on managing creative companies.

 Relentless (From Good to Great to Unstoppable) by Tim Grover.  Not bad.  Good if you need a kick in the pants and motivation.  Got a bit repetitive after a while.  But some interesting stories from the trainer of Kobe and Michael!

Difference by Bernadette Jiwa.  Short and sweet.  I liked this one.  Reminds you that if you want to be a succesful business today...you need to strive to make a difference!

The Innovators by Walter Isaacson.  This one was a struggle for me.  I bought it thinking it was a business book...but it was history.  Great if you are into that...but not what I was expecting or looking for.

The Hard Thing About Hard Things by Ben Horowitz.  I liked this one (though sometimes it was a little dark).  But it talked about the many challenges a CEO faces...with no sugar coating.  Good insights into growing a company.

Brandscaping by Andrew Davis:  This was an interesting take on how to grow your business by creating great brand partnerships.  Interesting for sure.

 Everybody Writes by Ann Handley.  If you want to write better, but want a book that is read-able, I think this might be a good solution for you.  We are all creating content.  Ann just gives us ways to do it better.

I WILL by Thomas Rainer:  Very simple concept for Christians that remind us if we want a better church, we need to be a part of the solution.


The Virgin Way by Richard Branson.  Branson is such a cool cat.  He spins a great yarn about his experiences, and I think, gives great insights along the way if you are paying attention.  What a great entrepreneur to look up too!

The Real Life MBA by Jack and Suzy Welch.  This one was very tactical.  I liked it because it dug right in.  I changed my company's goal structure based on this book.


The Purple Goldfish by Stan Phelps.  If you want your company to stand out, you can do it with that Little Something Extra.  Stan does a great job with examples that everyone in your company can relate too.

If You're Not First, You're Last by Grant Cardone.  Grant Cardone is the perfect antidote for apathy.  I think this is a great kind of book to listen to each morning to give you a kick in the pants.  You have to go get it!  Grant reminds you!

Learn Spanish with Paul Noble:  This audio book was a total departure...but really interesting.  Great way to learn.  I am hardly fluent...but better!

Make Me by Lee Child:  I know.  I know.  This is the one fiction book of the bunch!  I promised to read things that made me better.  Reading these make me want to be like Jack Reacher...and that is better.  :)

So You Want to Start a Brewery by Tony Magee.  This was a really interesting book that tells the tale of how Lagunitas Brewery got started...and succeeded.  It was weird, interesting and cool.  I have a feeling Tony is too.

The Sales Acceleration Formula by Mark Roberge.  If you want to create a sales process born in today's business environment, this book is a good place to start.  Great, process driven sales book.

Customer Development for Entrepreneurs by Mike Fishbein.  I think this book would be really good for someone who has never started a company, but wants to.  Great short read for beginning entrepreneurs.  Not great for experienced business builders.

Content Inc. by Joe Pulizzi.  I really liked this (and not because Joe was nice enough to do my show!).  All joking aside, Joe is the master at Content Marketing and he shares his playbook here.  I highly recommend this one.

The Compound Effect by Darren Hardy.  This is one that I would like my daughters to read.  The concepts of the Compound Effect are simple...but powerful.  Oh, and I said simple...not easy.  I liked this one.

How To Brew by John Palmer.  If you want to learn a LOT about homebrewing, and how to do it right, then this is a great book for you.  Hopefully the beer I brew will be better for it!  :)

So that puts me at 47 books so far for the year.  Now it's time to find some new ones.  Suggestions welcome. 

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What Your Kind Words Can Do

One of the people that inspire me in business is Seth Godin.  He is a best-selling author, entrepreneur, blogger and original thinker.  I read his blog every day.  It's one of the ways I put "good into my head" as I start the day. 

So back in March of this year, when Mark Graham invited me to sit in on the PromoKitchen podcast with Seth, I was more than elated.  Though I was nervous to chat with him, Seth could not have been more gracious.  He had plenty of insightful things to say in the podcast (you can check that out here) and I enjoyed the process thoroughly.

But that was not the most impactful part of it for me.

Just before the podcast went live, Seth told me "I really like the web show (Delivering Marketing Joy) you are doing.  Keep it up.  In 3 years, you will be glad you did."

What!?  Seth likes my web show?  He even went on to tell me about a specific show with Ted Rubin that he had seen...so I knew he had actually watched it.  I was blown away.

As you might imagine, that meant the world to me.  It's worth noting, that at the time of that conversation, I did not have my next show lined up.  Now, nearly 9 months later, because of his encouragement, we still have not missed a show.

What does this mean to you?  Simple.  Seth Godin took 2 seconds from his day to offer me a positive word.  It cost him nothing.  But that affirmation drove me to continue down a road that he knew I should be on. 

It cost him little...but meant the world to me.

What could you today to encourage someone?  Go...do it.

Oh...and thanks Seth!

Growth Begins...

One of the things I love about setting the goal of running a half-marathon (or a marathon) is that the person who is setting the goal CAN'T accomplish it.  The person setting the goal aspires to run that far.  But they can't get up and do it right now.  That's the point of setting the goal.

If you want to make your new goal happen, you have to change (both mentally and physically) into the person that CAN.  You have to work each day to move closer to that new person.  You have to grow into that person.  You need to change.

Many days you will be sore.  Often (even during training) your brain will try and sabatoge you.  It will scream at you "stop!" or "why are we doing this?"  But in overcoming the soreness in your muscles and the voices in your head, you move toward becoming the person that can run 3 miles (or 13 or 26 or...).  You realize that YOU CAN.

As Paul Kiewiet once said to me, "Growth starts just outside of your comfort zone."

Those words ring true to me whenever I am trying something new.  I am not the person that can do this...yet.  But just like in training to become a marathoner, I can get there.  It will be hard.  At times it will be painful.  But I CAN.

If we overcome the tired muscles and the voices in our head, we become THAT person.  We transform into the person that made it happen.

Time to hit the road today...and train.

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Have an Open Mind

If you want to have a full, educated, interesting life, you need an open mind.  You need to be open to experiences that make you uncomfortable.  You simply don't know what you don't know.

If you start these experiences with thoughts (or words) like:

Yeah but,

I won't,

I can't,

But,

It won't,

Never,

(or things like this)

You don't have an open mind.  You should change that.

The Early Hustle

In the beginning of any endeavor a lot of activity is going on behind the scenes.  There is a lot of activity, and often, a lot of money goes out the door.  You are spending hours working on things that will lay the foundation for future success.  It can be an exciting time. 

On the other hand, it is also the time when friends, family and outsiders will see a ton of movement with no initial pay-off.  They will see you spending a ton of time on your "project" with no reward.  You are probably not getting paid (or at least not much).  You are not gaining attention yet.  From the outside world's perspective, you are wasting a lot of time.

And some of them will tell you so.

Don't get me wrong.  Many of these folks are well-intentioned.  Some of them just want to see you more.  But make no mistake, they don't get it.

Not every project will work.  There will be times that you spend a lot of time and energy on something that fails.  But nothing really cool was ever created without laying the proper foundation first. 

So relish in the early times.  Continue the hustle.  The long term rewards will be plentiful.

You Can't Always See It...

Last night was the last game of my oldest daughter's senior soccer season.  It was an awesome game, really.  The contest was tied 0-0 after regulation (and only soccer fans know how exciting that can be).  The game went into overtime and the opposing team (Hiland) put in a goal with an incredible, turn around shot. 

It was just an incredible play.  Game over.  Season over. 

After the contest I was talking to another parent about how the girls played.  It's cliche to say, but they played hard.  As a matter of fact, I felt like this was the best they had played (from beginning to end) all season long.

"But they won't be able to see that right now," I said.  He agreed.  It's hard to see the positives in that moment.

That reminds of the journey many of us are on right now.  We are putting in the work.  We are embracing the hustle.  You are trying to build something, piece by piece by showing up each day. 

And then, suddenly, we have a setback.  It's so frustrating in that moment!  We want to scream or cry (or yell at a ref).  But what we need to remember is how far we have come.

So just remember, it's hard to see the path you are on, while you are on it.

Take a breath and remember...you can't always see it from here.   But push ahead, keep battling...the view will be better from the top.

P.S.  Congrats to the Lady Redskins on a great season.  You kept battling to the very end.  Proud of you.

Create Your Super Support Team

If you are going to try anything worthwhile in life, there will be stumbles.  If you are really reaching, there are going to be days that you feel like someone kicked you in the gut.  It's part of the journey.  Don't get me wrong, you SHOULD work toward your goal.  But you do need to know that it is not going to be all "rainbows and unicorns" along the way.  There will be setbacks.  There will be challenges.

It's important to know that in advance.  That way, they don't surprise you (more than they should) during the journey.  It's also nice to know, "it's not just me."  Tough things happen to good people on their way to success.

So what do you do on those days?  What do you do when you know you have a long way to go...but you don't feel like taking the next step?

On these days it's really critical to have a great support system in place.  That support system should consist of more than one person.  That way, if they are having a tough day, you have other people for support!  In addition, I find it's good to have more than more personality to lift me up.  You might need the:

The Listener:  This person will just let you vent, talk out ideas, develop your thoughts out loud.  They might be the person that asks insightful questions to keep you going.  Or they might be the person who "pushes back" on your idea to make you really think it through.

The Supporter:  This is the person that has your back...no matter what.  You don't need a lot of these folks (they can be a crutch).  But it's good to have at least one.  Think...Mom.

The Encourager:  This role should be filled by the "Captain Positive" in your life.  You will hear things like "you got this" from this person.  Sometimes you need a dose of this just to get you to the next step.

The Kick in the Ass-er:  And yes you need someone who will give you the tough love.  You need that person that holds you accountable.  This role will say "You said you were going to call X.  Why haven't you?"  Or they might be the one that pushes and says, "It's ok...but you can do better."  You may not want to hear it all the time...but its essential that you do.

Some people can fill all these roles at different times.  But make sure you have each of these positions filled...and continue to fill them on the journey.

Then, in a moment of strength, be these for someone else too.

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Updated Reading List 10/14/2015

My goal to read 50 books has been a daunting one.  But I must say, it has been HUGELY impactful to me as a business owner and a person.  On the other hand, when you read this many, it's hard to keep track!  So here is a list...and what I think of them.  More to come!

Start by Jon Acuff:  Great book to start off the new year!  I like Jon's style and it's a great motivator if you want to get yourself going!  Love the line "Punch Fear in the Face!"  (Side note:  Since I wrote this I saw Jon speak...awesome.  If you get a chance you should see him!  He has a new book called Do Over!)

Switch on Your Brain by Dr. Caroline Leaf:  Not a bad read.  Ties bible lessons to science on happiness and productivity.

The Self Made Billionaire Effect by John Sviokla and Mitch Cohen:  Not bad but probably my least favorite so far this year.

Transform by Jeff Haden:  Really liked this one.  Lots of Jeff's best stuff in one place.  Great book to read one chapter per day.  Jeff was also nice enough to spend some time on my web show! 

Profit First by Mike Michalowicz:  Love this one!  Several times I felt like he was following me around!  :)  Highly recommend this one for anyone who has a business.  This has really changed the way we account in ours.  Mike was also a great guest on Delivering Marketing Joy! 

What To Do When It's Your Turn by Seth Godin:  Really good reminder that it's always our turn to step up and make a difference.  Quick read...great one to share!

Scaling Up by Verne Harnish:  This was a good one but I should not have gotten it on audio.  This would have been better as an actual book.  Great things to make me think...but would have gotten more out of it if I could see the references.

Pumpkin Plan: by Mike Michalowicz.  This is another great book for those trying to figure out how to grow your business.  "The riches are in the niches."  I really like Mike's books.  Recommend for sure!

Mastering Monday:  by John Beckett.  This is a good reminder that Monday does not stink if your work (and your life) have a purpose.

New Rules of Sales and Service:  by David Meerman Scott.  If you are not a believer that you can make a huge difference in your business by "giving first," read this one.  He lays out a great case for being a content leader.

The Automatic Customer:  by John Warrillow.  This is another game changer for me this year.  This one opened my mind that nearly any business can be a "subscription business."  I am getting ready to launch a new business and the idea came from this book!  Love it.

Duct Tape Selling: by John Jantsch.  The beginning of this and New Rules were similar.  But I liked that the 2nd half dug into the "how" a little more.  Good one.

Invisible Selling Machine: by Ryan Deiss.  It's a quick read for sure.  But if you want to become a real pro in email marketing, this has some weight.  I use Infusionsoft and I am going through this book to make sure I am setting sequences better.

Train Your Brain For Success: by Roger Seip.  Love the tips in here on how to read faster and remember more.  Once you get through that, good tips on being more successful in life.

SCRUM:  The Art of Doing Twice The Work in Half the Time:  by Jeff Sutherland.  Scrum is a concept created in software development.  If you are getting ready to create a new company or launch a new project, this is a great read first!

Awesomely Simple: by John Spence.  So many times in business, we over think.  We over analyze.  In reality, business success is simple.  This book highlights the down and dirty truth about success in business.

The Undefeated Mind: by Alex Lickerman.  If you are struggling with any issues in life, this book is a great resource to show you how to be resilient.  Dark at times...but shows real life examples on how to overcome.

The Power of Money: Several Speakers.  I thought this was a book but was actually a compilation of teachers.  There are always nuggets of wisdom in any book (and this one had them) but it was not what I expected.

Mastermind Dinners: Jayson Gaignard.  This one was definitely short and sweet.  Jason takes networking to the next level by curating Mastermind Dinners.  Interesting concept for sure.

Nail It Then Scale It: by Nathan Furr and Paul Ahlstrom.  Real similarities to the Scrum concept.  The book says the way we create businesses is broken.  I enjoyed this one.  It's on my mind as I ready to launch a new project.

It Takes More Than A Big Smile, A Good Idea and a Twitter Account: by Wes Schaeffer.  This has some real nuggets.  It's a compilation of blog posts from Wes.  Great for sales professionals and sales managers.

Procrastinate on Purpose: by Rory Vaden.  I really liked this one.  Good for anyone that is trying to "manage time."  Not easy!  Good insights in this one!  

The Talent Code: by Daniel Coyle.  Coyle studies the "talent hotbeds" of the world and discovers that the secret is not in their DNA, it's in a chemical inside our brains called Myelin.  Really interesting stuff about how to get better at ANYTHING.  Really.

The 10X Rule:  by Grant Cardone.  I had actually read this before.  But this is a no nonsense kick in the pants kind of book.  Need a reminder to work harder?  Here it is.  You are not thinking big enough or working hard enough.  Grant reminds you!

The Art of Social Media: by Guy Kawasaki and Peg Fitzpatrick.  Want to know some real no b.s. tips and tactics for doing social better?  This is a good one and a quick read.  Recommended.

Bold:  by Peter Diamandis and Steven Kotler.  I will say that this one started slow.  But I was really glad I stuck with this one because that last 2/3 of the book really got me thinking!  I love that!

Creativity, Inc.  by Ed Catmull.  From the very beginnings of his career to running Pixar and Disney Animation.  Some great lessons here, especially on managing creative companies.

 Relentless (From Good to Great to Unstoppable) by Tim Grover.  Not bad.  Good if you need a kick in the pants and motivation.  Got a bit repetitive after a while.  But some interesting stories from the trainer of Kobe and Michael!

Difference by Bernadette Jiwa.  Short and sweet.  I liked this one.  Reminds you that if you want to be a succesful business today...you need to strive to make a difference!

The Innovators by Walter Isaacson.  This one was a struggle for me.  I bought it thinking it was a business book...but it was history.  Great if you are into that...but not what I was expecting or looking for.

The Hard Thing About Hard Things by Ben Horowitz.  I liked this one (though sometimes it was a little dark).  But it talked about the many challenges a CEO faces...with no sugar coating.  Good insights into growing a company.

Brandscaping by Andrew Davis:  This was an interesting take on how to grow your business by creating great brand partnerships.  Interesting for sure.

 Everybody Writes by Ann Handley.  If you want to write better, but want a book that is read-able, I think this might be a good solution for you.  We are all creating content.  Ann just gives us ways to do it better.

I WILL by Thomas Rainer:  Very simple concept for Christians that remind us if we want a better church, we need to be a part of the solution.


The Virgin Way by Richard Branson.  Branson is such a cool cat.  He spins a great yarn about his experiences, and I think, gives great insights along the way if you are paying attention.  What a great entrepreneur to look up too!

The Real Life MBA by Jack and Suzy Welch.  This one was very tactical.  I liked it because it dug right in.  I changed my company's goal structure based on this book.


The Purple Goldfish by Stan Phelps.  If you want your company to stand out, you can do it with that Little Something Extra.  Stan does a great job with examples that everyone in your company can relate too.

If You're Not First, You're Last by Grant Cardone.  Grant Cardone is the perfect antidote for apathy.  I think this is a great kind of book to listen to each morning to give you a kick in the pants.  You have to go get it!  Grant reminds you!

Learn Spanish with Paul Noble:  This audio book was a total departure...but really interesting.  Great way to learn.  I am hardly fluent...but better!

I am in the middle of reading 3 more right now...so more will be added to the list soon!  Please let me know if you have questions!